For Payments

Domain	Description
Customer	This includes personal and contact information of customers, such as names, addresses, phone numbers, email addresses, identification documents, and demographic details.
Transactions	This domain covers information related to electronic funds transfer at the point of sale (EFTPOS) transactions.
Financial	This data domain includes financial information such as income, expenses and other accounting, forecasting or budgeting related data.
Risk Data	This domain encompasses data related to risk management and assessment. It includes risk scores, risk models, risk appetite, risk exposure, fraud detection, and mitigation strategies.
Compliance and Regulatory Data	This domain includes data related to compliance obligations, regulatory reporting, Anti-Money Laundering (AML) and Know Your Customer (KYC) requirements, privacy laws, and data protection.
Marketing and Sales Data	This domain covers data related to marketing campaigns, lead generation, customer segmentation, customer preferences, customer interactions, and sales data. It may also include data from digital marketing channels, advertising platforms, and customer relationship management (CRM) systems.
Operational Data	This domain includes data related to the day-to-day operations. It may include data on internal processes, workflows, system logs, service-level agreements (SLAs), and operational metrics.
Vendor and Third-Party Data	This domain includes data related to vendor management, contracts, service-level agreements, and due diligence on third-party data sources.
Security and Access Data	This domain involves data related to data security, access controls, user permissions, authentication logs, and audit trails. It includes data required for ensuring data privacy, data protection, and information security.
Digital & Web	This domain includes data captured or used by digital or internet channels.
Human Resources	This domain includes data captured about employees throughout their employment lifecycle. Payroll data is included in this domain.
Customer & Corporate relations	This domain includes customer complaints data such as data captured during the complaints process etc

Verified Use Cases

Domain	Use cases
Customer Data	Customer segmentation and profiling based on demographics, behavior, and loan history. Customer lifetime value analysis to identify high-value customers. Churn analysis to understand customer attrition patterns. Cross-selling and upselling opportunities analysis. Customer Behavior Analysis:
Transaction Data	Loan performance analysis to identify default rates and assess portfolio risk. Loan profitability analysis to evaluate the financial impact of different loan products. Loan approval and rejection analysis to identify key factors influencing decision outcomes. Loan portfolio optimization through risk-based pricing and asset allocation analysis.
Credit Data	Credit risk analysis to assess the creditworthiness of borrowers and determine appropriate interest rates. Debt-to-income analysis to evaluate borrowers' repayment capacity. Trend analysis of financial metrics to monitor portfolio health and identify potential issues. Portfolio stress testing and scenario analysis to assess the impact of adverse economic conditions.
Financial Data	Credit risk analysis to assess the creditworthiness of borrowers and determine appropriate interest rates. Debt-to-income analysis to evaluate borrowers' repayment capacity. Trend analysis of financial metrics to monitor portfolio health and identify potential issues. Portfolio stress testing and scenario analysis to assess the impact of adverse economic conditions.
Risk Data	Fraud detection and prevention through anomaly detection and predictive modeling. Risk score analysis to assess the level of risk associated with borrowers and make informed lending decisions. Portfolio risk analysis to understand the distribution of risk across different loan segments. Early warning system development to identify potential delinquencies or defaults.
Compliance and Regulatory Data	Compliance monitoring and reporting to ensure adherence to regulatory requirements. AML and KYC analysis to detect and prevent money laundering and fraud. Privacy impact assessment to ensure compliance with data protection regulations. Audit and control analysis to evaluate the effectiveness of internal controls and mitigate risks.
Marketing and Sales Data	Campaign performance analysis to measure the effectiveness of marketing initiatives. Customer acquisition cost analysis to assess the efficiency of marketing channels. Customer behavior analysis to identify preferences and target personalized offers. Conversion analysis to optimize the sales funnel and improve conversion rates.
Operational Data	Process efficiency analysis to identify bottlenecks and streamline operations. Service-level agreement analysis to measure and improve service performance. Root cause analysis of operational issues to drive process improvement. Workforce optimization analysis to ensure optimal staffing levels and resource allocation.
Vendor and Third-Party Data	Vendor performance analysis to evaluate the effectiveness of service providers. Vendor risk assessment to identify potential vulnerabilities and mitigate risks. Cost-benefit analysis of third-party data sources to determine their value and quality. Vendor spend analysis to optimize vendor contracts and negotiate favorable terms.
Security and Access Data	User access analysis to ensure appropriate data access controls and permissions. User behavior analysis to detect and prevent unauthorized activities. Security incident analysis to identify and respond to data breaches or security threats. Compliance reporting and monitoring to ensure adherence to security standards and regulations.